Meditation startup Simple Habit adds Android,web app Mindfulness app Simple Habit has expandedits reach, launching an Android version and also adding a web app to widen the touchpointsfor what the team is hoping to build into a platform for guided meditation — toutingtheir Spotify style subscription model as a first for the mindfulness space.
The iOS version of the app exited beta inJune, when it had around 10,000 users.
Simple Habit’s initial pitch focused ona selection of free five minute guided meditations — aiming to appeal to busy professionalswho might not feel they can afford to take 20 minutes or half an hour out of their day.
But it’s not limiting content on the platformto only bite-sized meditations.
Founder Yunha Kim says the app now has around40,000 monthly active users, and a total of 120,000 downloads.
Users from across 115 countries are clockingup more than 20,000 hours of meditation at this point, according to Kim.
“We’ve been growing consistently at sixto eight per cent week over week,” she says.
Not all iOS users are paying users though,given the app offers free guided meditations as well as the ability to subscribe to accesspremium content.
At this point Simple Habit’s platform hasaround 50 teachers signed up to create guided mediation content for its users.
“We have over 100 free meditation sessionsavailable on the app, so many of our users can start meditating without subscribing.
However, a good chunk of our users end upsubscribing to get access to premium content like before meeting, meditation for engineers,and meditations for entrepreneurs,” says Kim.
“We want to be the leading consumer brandfor mindfulness,” she adds.
“We’re building a world where people meditateon daily basis, just like running or brushing their teeth.
50 years ago, people didn’t run or brushtheir teeth on daily basis — it was toothpaste companies and lifestyle companies like Nikewho made that happen.
We want to do the same for mindfulness.
” Users of the Android and web app are gettingfirst access to a new lifetime subscription plan Simple Habit is introducing, alongsideextant monthly and yearly options.
Kim says they’re adding the lifetime option“by popular request”.
Android users are also being offered discountsubscription rates at launch — of $9.
99 monthly, $69.
99 yearly, or $299.
99 for thelifetime plan.